A Letter
Sung-hoon Yu
South Korea / 2018 / Experimental / 5’10”I2002606
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SYNOPSIS
The world’s largest IKEA store opened in the vicinity of Seoul in 2014. This place becomes a stage where the capital responsible for mass production controls individuals’ consciousness by feeding their fantasy and nostalgia for home and comfort. I captured the momentary tranquility that comes and goes in this site of blind consumption overflowing with people and products to write a letter to everyone.
GÉNÉRIQUE
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Director
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Production
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Referent
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Sales