Simon and Ieva met whilst studying filmmaking at university, quickly escaping the traditional industry to forge their own path. Their company, Blake House, produces films for the general good, using the surplus generated to fund creative work. Simon is from London and enjoys finding novel ways to generate novelty in his life. Ieva is from Lithuania and enjoys extracting visual poetry from the production design of life. They are situated in their studio in south London where they dream up new projects and come up with elaborate schemes as how to make them.