The Final Copy of Ilon Specht

Ben Proudfoot

États-Unis / 2023 / Documentaire / 17’35”I2504349

Final Copy of Ilon Specht
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SYNOPSIS

[EN] From two-time Oscar® winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

GÉNÉRIQUE